Build the capability to experiment consistently across teams
Many organisations already have traffic, tools and specialist teams. The challenge is connecting them through a shared experimentation model that makes evidence, decisions and learnings visible across teams.
Establish a transparent way of working across insights, marketing, UX, product and development, so teams can share outcomes, learn from one another and improve continuously.
The four services below can be used individually or combined to strengthen experimentation strategy, governance, delivery and adoption.
CRO & Experimentation Strategy
Defining the roadmap, priorities, metrics and operating model that connect experimentation to business goals.
Identify where experimentation can create value, which journeys to prioritise and how success will be measured.
Support can include maturity assessment, roadmap development, prioritisation, technology and tool evaluation, and platform ownership.
Experimentation Framework & Governance
reating shared processes, roles and documentation so teams can prioritise, run and learn from experiments consistently.
Establish a transparent framework for managing experimentation across teams.
This can include workflows, decision rights, prioritisation, QA, reporting, a central experiment library and clear ways to share outcomes and learnings.
A/B Testing & Personalisation
Designing, building and analysing experiments and personalisations across complex customer journeys.
Turn hypotheses into reliable experiments and personalisations that validate ideas through real customer behaviour.
I support the process from technical feasibility and implementation to QA, analysis and clear recommendations.
Team Enablement & Stakeholder Alignment
Facilitating collaboration across marketing, UX, product, insights and development teams to share learnings and build a data-driven experimentation mindset.
Make experimentation understandable, trusted and practical across the organisation.
Through workshops, reviews, onboarding and clear communication, I facilitate alignment on decisions, the sharing of experiment outcomes and cross-team learning.