CRO & Experimentation Consultant | Build a scalable experimentation programme
ValidatedDigitalGrowth
Turning ideas into validated learning by connecting marketing, UX, data and development through structured CRO, experimentation and personalisation.
The Insights team turns data into understanding. Marketing drives traffic. UX shapes the journey. Product and development deliver change. But experimentation only creates lasting value when it is adopted across teams.A shared, data-driven mindset helps organisations replace assumptions with evidence and improve performance over time.
experience in CRO, experimentation and personalisation
0
+ Years
across digital, technical, product and team leadership roles
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+ Years
Establish the strategy, governance and delivery capability to run experimentation consistently across teams.
Sharing insights and outcomes improves transparency, accelerates learning and builds a sustainable experimentation culture across the company.
experience across financial services, SaaS, public-sector, B2B, B2C and international environments
0
+ Cross-sector
designed, delivered or supported across complex digital environments
0
+ experiments
FourAreasof support
CRO & Experimentation Strategy
CRO & Experimentation Strategy
Defining the roadmap, priorities, metrics and operating model that connect experimentation to business goals.
Experimentation Framework & Governance
Experimentation Framework & Governance
Creating shared processes, roles and documentation so teams can prioritise, run and learn from experiments consistently.
A/B Testing & Personalisation
A/B Testing & Personalisation
Designing, building and analysing experiments and personalisations across complex customer journeys.
Team Enablement & Stakeholder Alignment
Team Enablement & Stakeholder Alignment
Helping marketing, UX, product, insights and development teams collaborate, share learnings and build a data-driven experimentation mindset.
How experimentation becomesscalable
Identify where evidence can create the most value across customer journeys, business priorities and current ways of working.
step 1
Analysis
Define the roadmap, success metrics, governance and shared operating model that align teams around what to test and why.
step 2
Strategy
Turn opportunities into reliable experiments, share outcomes and build reusable learning across teams.
step 3
Execution
A/B testing
Personalisationdata-driven mindsetStakeholder management
Personalisation
data-driven mindset
Stakeholder management
About
I am an independent CRO and experimentation consultant based in Basel, with more than 20 years of experience across digital, technical and product environments.
Over the past 11 years, I have specialised in CRO, experimentation and personalisation, combining strategic ownership with hands-on delivery across complex organisations.
- 20+ years in digital environments
- 11+ years in CRO and experimentation
- 750+ experiments designed, delivered or supported
Built for complex digital organisations
I work best with organisations that have complex customer journeys, cross-functional stakeholder groups and established marketing, UX, product, data or development teams.
The approach is adapted to the organisation’s traffic levels, technical environment, decision cycles and current experimentation capability.
- Complex customer journeys
- Cross-functional teams
- Regulated or international environments
- Different traffic volumes and testing constraints
- A need for more evidence-based decision-making
Tools and platforms I have worked with
